Top 5 Social Apps Performance in Bulgaria, Q2 2023

In the second quarter of 2023, the top social apps in Bulgaria showcased diverse performance trends across key metrics such as weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the popularity and financial performance of these apps. Here’s a closer look at the performance of the top 5 social apps on a unified platform.

Facebook from Meta Platforms, Inc. experienced a consistent performance in weekly downloads, with figures ranging from around 14.6K to 20K. The highest downloads were observed in mid-April at approximately 19.9K. Revenue saw a peak at the end of May, reaching $500, while active users remained steady, hovering around 3.6M throughout the quarter.

TikTok, published by TikTok Pte. Ltd., showed robust weekly revenue, peaking at about $55.7K in mid-May. Downloads fluctuated between 12.3K and 18.8K, with the highest downloads recorded in mid-April. Active users demonstrated a steady increase, reaching around 1.2M by the end of the quarter.

Instagram, by Instagram, saw weekly revenue rise to $213 by the end of June. Downloads ranged from 8.8K to 11.2K, with a notable peak in early April. Active users remained relatively stable, averaging around 1.1M throughout the quarter.

Likee - Short Video Community, by Likeme Pte. Ltd., had a modest revenue peak of $50 in late May. Weekly downloads were fairly consistent, ranging from 3.1K to 4.1K, with the highest numbers in mid-June. Active users varied slightly, averaging around 64K to 67K during the quarter.

OmeTV – Video Chat Alternative, from Video Chat Alternative, saw steady weekly revenue, peaking at $627 in early April. Downloads ranged from 2.2K to 3.6K, with a peak at the end of June. Active users showed a slight increase towards the end of the quarter, reaching approximately 23.9K.

For more detailed insights into the performance of these apps, visit Sensor Tower.